MEDIAQ COMPANION CHIP ENHANCES MITAC MIO 8380 SMARTPHONE.

The MediaQ MQ1188 Multimedia Platform Controller is a key system component in the new Windows Powered Mio 8380 Smartphone from MiTAC International Corp. The MiTAC Mio 8380 Smartphone integrates Internet access, audiovisual media playback, digital camera, personal information management, and e-mail into a mobile phone with a large high-resolution color screen.

The high-performance, low-power MQ1188 controller handles all multimedia and screen display functions on the Mio 8380, enhancing the mobile users' experience with both digital lifestyle and mobile commerce applications. MQ1188 controls the high-resolution (176x220) 64k-color (16 bit-per-pixel) 2.2" transflective TFT-LCD screen, which is large enough for browsing photographs or watching videos. A powerful built-in video processing and scaling engine enables video playback, providing clear, realistic image quality for the best possible viewing experience.

Acting as a companion chip to the Intel XScale-200MHz CPU, the MediaQ MQ1188 controller helps reduce overall system power consumption and extend battery life. MQ1188 features a 64-bit wide internal bus to on-chip embedded memory for scalable bandwidth of up to 528MB/sec. This memory provides storage for frame buffers and video buffers, eliminating the need to use energy-consuming system memory.

"The new MiTAC Smartphone is the first mobile phone that truly brings together all the functionality needed for a full-fledged digital lifestyle," said Manish Singh, marketing vice president at MediaQ. "The MQ1188 controller plays a key role in this state-of-the-art mobile phone system, not only enhancing the performance of all multimedia applications, but also helping conserve precious battery power. As a result, users can have more talk time, take more digital pictures, play longer games, and watch more video clips."

"Among the Mio 8380's most exciting features are its video and gaming functionalities. The Mio 8380 offers superb visual and sound effects for users who want the multimedia entertainment experience," said Samuel Wang, general manager of Mobile Communications Unit, MiTAC International Corp. "MiTAC is very pleased to work with MediaQ to support the unique features of the Mio 8380 smartphone. The MQ1188 controller provides image enhancement, low power consumption, and long battery life, helping make the Mio 8380 one of the 'smartest' mobile phones."

In addition to multimedia and screen display functions, the MediaQ MQ1188 controller also provides the Mio 8380 Smartphone with built-in popular peripheral interfaces, such as USB host/device controllers for data synch cradle, keyboard, mouse, etc., and 4-bit SD/SDIO controller for unparalleled expandability and connectivity options using memory cards as well as card-based peripherals, i.e., Bluetooth, WiFi, GPS card.

MediaQ MQ1188 Multimedia Platform Controller

Running at 66 MHz, the MQ1188 controller enables OEMs to design and deliver handset/handheld devices capable of handling a new generation of multimedia and wireless applications and services. An embedded frame buffer and a 64-bit 2D graphics engine enhance game playing and other graphics-intensive applications. The new chip also features built-in interfaces to popular baseband processors for wireless connectivity. To address OEM concerns over system power budgets, especially in mobile handheld devices, the MQ1188 is designed for ultra low power consumption. To add connectivity to handheld designs, MQ1188 supports AC97/I2S, SPI interfaces as well as 4-bit SD/SDIO and USB host/device controllers.

About MiTAC International Corporation

MiTAC International Corporation was founded in 1982 as a developer and manufacturer of small form-factor desktop PCs, servers, workstations, and data storage equipments. The company has gradually developed into a new business division -- Mobile Communication Business Unit to serve as focal points for its development efforts in wireless communication technology application and networking solutions. Its' Mio product line offers a complete selection of ultimate cost/performance Pocket PC & Smartphone, aimed to satisfy the demands of the high lifestyle mobile phone and mobile commerce users. With relentless efforts devoted to R&D and vertically integrated manufacturing capability, MiTAC's Mio Pocket PC is well recognized as de factor # 2 Pocket PC sold in the Great China area. Foreseen the efficiencies made possible by the growth of wireless communication, MiTAC has made further progress in positioning itself as a major networking solution provider and a leading suppliers in wireless communication devices. MiTAC International Corp. has established over twenty operational centers around the world, and in 1990 went public with its shares on the Taiwan Stock Exchange.

MiTAC International can be found on the World Wide Web at http://www.mitac.com and http://www.justmio.com.

About MediaQ, Inc.

MediaQ, Inc. develops highly integrated semiconductors and accompanying software that are focused on delivering the best visual experience on mobile handheld devices. Key customer segments are PDAs, Smart Phones and next-generation color-based cell phones. MediaQ's core technologies enhance visual display capabilities, improve connectivity, and minimize chip and system-level power consumption. The company enhances its semiconductor product offerings with a comprehensive set of software, including drivers for the major operating systems and APIs that minimize OEM product development time. Founded in 1997, MediaQ is a privately held company headquartered in Santa Clara, CA.

MediaQ can be found on the World Wide Web at http://www.mediaq.com/.

For more information, call 408/733-0080.